In a world of increasing patients, an insufficient physician base, and skyrocketing costs, incremental improvements are not enough. Recent advances, most particularly the sequencing of the human genome, have led to significant innovations that enable us to meet this challenge, creating great opportunities for patients and the companies that serve them. Grasping these opportunities requires a new mindset and something well beyond business as usual.
CHORD Consulting provides marketing and product strategy consulting to innovative medical products companies. CHORD’s expertise lies in helping companies define product profiles with strong value propositions; determine marketing messages which will position the product for success with key stakeholders; and develop strategies and tactics to commercialize compelling brands and overcome barriers to adoption.